Hello Lovelies!

Lovely was born (as many great ideas are!) over a bottle of fizz with friends.  Imagining our dream bridal shop, we came up with a completely fun and relaxed shopping experience, filled with funky styling, and which of course offered a totally rocking collection of bridal designers for all women.

Well, happily many more bottles of fizz have been enjoyed since, but the key vision which we came up with on that summer evening still continues to inspire everything we do at Lovely today, as does the importance of sharing fun, fab shopping experiences with the amazing women in your life!   

We're just so lucky at Lovely to work with the most fantastic suppliers, many of whom are coming to the southwest peninsula for the first time with Lovely.  

We just love that from our intimate Devon boutique our beautiful brides can choose their gown and accessories from some of the highest profile and coolest bridal designers from the UK, Europe and US.  

So whether you're a barefoot bohemian babe, a classic romantic beauty, or a cool fashion-forward goddess, we can't wait to meet you and to help you realise your unique bridal look!   


Your Appointment

Lovely is all about having the most amazing shopping experience for your wedding dress, which we hope will be filled with plenty of fun, warmth and happiness.  

We don't do judgemental and we don't tell you who you should be on your wedding day.  Instead, we love to help you choose pieces you absolutely love from our amazing collections, with our styling advice being on hand when it's wanted in order to help you achieve your own personal wedding day look.   

Lovely is an appointment only boutique, which helps us ensure each of our fab brides gets to the enjoy the boutique all to themselves when they visit.  No fighting other brides for mirror space, and you can of course then twirl to your heart's content in our beautiful Edwardian showroom!

Our bridal appointments last 1.5 hours, which means you won't feel rushed or that you missed out on trying on anything fabulous!  We also offer dedicated bridesmaid and accessories styling appointments, which last 1 - 1.5 hours, depending on what you are are looking to find.

Our sample dresses (which is what you try on in the shop - your own dress will be made to order for you, yay!) come in sizes 8-28, so please don't worry about whether we will have dresses you will be able to try on or not, we believe confident and beautiful goddesses come in all sizes!

We can't wait to meet you, 

Dawn and the Lovely Team x